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Most of what I know about art direction, I learned from flowers. Not in a poetic way, in a literal, standing-in-a-40-degree-cooler-at-6-a.m. way.
Turns out, a boquet is a lot like an ad campaign!
It must be fresh, surprising, and perfectly calibrated to the person it’s for. It needs to grab attention, make a statement, and leave an impression. When someone gets flowers, they want to tell people about it.
That’s where floristry shaped me most. The repetition, experimentation, and pressure to create something personal taught me how to think visually and communicate with intention. It also taught me that creativity can be both structured and spontaneous, and that the best ideas grow from patience, hard work, and joy.
Floristry
Awards
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